Print your most treasured moments on new KODAK Ultima Picture Paper and enjoy brilliant results and the peace of mind that your photos will last and last. Scientific research proves that Ultima Picture Paper with KODAK COLORLAST Technology delivers significantly longer print life compared to other leading brands of inkjet photo paper. Locks in color so the brilliant, vivid photo you see today will stay that way. Shields photos from the key factors that lead to fading - light, air pollution, moisture and heat. Photos last no matter how you display them - in a frame, photo album or on a table at home.