The Nexus Player is software that runs on a playback PC and displays the media and content. It is similar to other media players although it is specifically designed for digital signage applications. It is a flexible and powerful platform that has been designed to support the requirements of media professionals. However, it also user friendly so non-professionals can produce broadcast quality applications. The Player has full interactive capabilities as a native feature allowing seamless management via the portal. This enables the Player to power a wide variety of complex, data intensive, on-demand applications. There is no graphic design software to learn - simply create the media in a familiar program and upload it to the portal.